Ira Paul is a luxury women’s fashion brand co-founded by Fashion Designer Ira Paul and Creative Coder Nihal Mahadevan. Founded in 2021 we are a designer brand based in India, that strives for perfection through the creative expression of making wearable art. All our collections are created by the most gifted and intensely trained artisans, embroiderers and petite mains. Behind all incredible creations, is a small team of perfectionists who are fueled by a passion to create something otherworldly, unique, impeccable and often what others deem ‘ridiculous’. We are that team, obsessed with creating the ethereal...the insane.

As a designer, Ira believes that “Creation speaks for itself. It is the purest form of thought that is intensely sculpted by the hands of inspiration.” 


Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™